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A ride share App for thrill seekers - because getting there is all the fun.

Tuk is an engaging ride sharing service for people who take the road less traveled.

PROJECT BRIEF

Create the branding for a new ride sharing service in San Francisco.

LENGTH 1 Month

MY APPROACH

I decided to create a service that can pick up it's users at preassigned stops. I was inspired by the Tuk Tuks in Southeast Asia, both with my color usage and the overall joyful experience of riding in an open air vehicle.

SKILLS - Adobe Ps, Adobe XD, UI, UX, Branding, Sketch

Visual Design

I wanted to encapsulate the feeling of traveling to a country unitizing Tuk Tuks or Rickshaws as a main commuting option. Many of these places in Southeast Asia use bright, loud colors to advertise and to draw attention, I wanted to find some of these colors and draw from their personality.