Research
User Research + Design
Company: Mira Ai, a consumer facing cosmetics search app.
Research Needs: To understand beauty enthusiasts collection habits.
Research Methods : Ethnographic studies, Card Sorting, In-person interviews
Length of Research: 3 weeks
Outcomes: Database of knowledge, interview recordings, video and photos of real users storing and collecting their cosmetics.
Feature Creation: A full collections tab within the app, organization tool and “Everyday” product flag featured throughout app.
Qualitative Research Methods
Early Flow Chart of User Collecting
Outlining difference in habits with online vs. physical collecting.
Understanding our baseline of knowledge.
User Card Sorting Exercise
Finding behavior similarities about how users collect, share and organize products.
Helped understand vocabulary around how cosmetic products are used.
In-person Interview: Collection Labels
Watch the collection behavior in real time.
Learned various organizing/storage/and collecting labels are created.
Arranged, conducted and organized 4 onsite ethnographic studies + interviews
Early Research Concepts
The “Everyday” Product
Users stick to what works for them - allowing for
Most users have a set # of products they use everyday
Differentiating in app these products is powerful to help with comparison shopping
Online Collecting is a form of identity - indicating what is “theirs” describes their tastes, income level and type of makeup enthusiast they are.
Collection Flexibility
Collecting products is more nuanced than storage.
Product organization can change with time, learning more about the product and real life interactions with it.
Making the collection status flexible was a necessity for long term use of product.
Flow of collection move first phase, utilizing IOS standards.
Collection “Move” Iconography
Early “Drawer” Concepts
Implemented Concepts
Everyday Products Flag & Intro
Identity Tied to Product Organizaiton
